- Shapes | Nourishes | Holds
Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. Our proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
100% Natural Bio-Based Styling Polymer: The first all-natural styling polymer.Provides humidity resistant style retention for non-dulling, natural-looking and natural-feeling hold.
Shea Butter: Provides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling.
Chia Seed-Derived Heat Protection Complex: Retains water in the hair fiber and forms a protective layer to protect against damage from heat styling tools without affecting ability to style.
